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The Girl Scouts have changed their business philosophy this cookie season – The Denver Post

By Gene Marks, Special to The Washington Post

For many, entrepreneurism starts at an early age and there’s no better organization that teaches these principles than the Girls Scouts.

Their delicious cookies, which have been sold since 1917, generate more than $600 million annually, according to one research site. This is no easy feat and to do this the organization relies on the skills of their very young sales team. Selling cookies requires hard work, ingenuity, communication, perseverance and a working knowledge of math – all necessary skills for any future business owner.

But even though there’s nothing as delicious as a box of Thin Mints, today’s customers have different expectations than in the past. The good news is that the Girls Scouts are adapting – and changing their philosophy.

“We’re really in the age of instant gratification,” Director of Marketing and Communications Jordan King said in this report from Fresno, California’s KFSN-TV. “People do not want to sit and wait for their Thin Mints to arrive in town, they really want to order them and have them within two seconds.”


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